Regensburg Archive for Advertising Research

The Regensburg Archive for Advertising Research comprises a unique collection of advertising materials. The audio spots, video recordings and accompanying documents contained therein are gradually being made available for research and teaching. The archive comprises the following collections:

• Historical Advertising Research Archive
• Advertising film collection OPUS
• Commercial records from Christian Spremberg
• Commercial records from Thomas Schulze
• Advertising films and bumpers of the Bayerischer Rundfunk
• Inselfilm Audio tape materials
• Commercial Film Advertising
• Materials from the estate of Prof. Geldmacher
• Other smaller collections of private donors

The already digitised advertising images are available free of charge for research and teaching. Further information and access to our database can be obtained at raw.uni-regensburg.de.